In the Tour de France of the 1940s and 1950s, competitors wouldn't be seen without a metal 'bidon', the container that riders used to carry water.
The most recognisable bidon was Coloral, a fluted alloy bottle with a cork stopper and tooled cap signed off with a scripted logo. Riders didn’t just reserve them for bottling water, but also to preserve a simple blend of milk and sugar that kept energy levels high during competitions, and even wine when celebrating victories.
An original Coloral bottle
Despite its cult status, Coloral’s production dwindled and ceased completely in the mid-1950s due to manufacturing pressures.
For London Design Festival 2019 we are celebrating the reintroduction of this handsome, timeless icon. The reengineered Coloral bottle is upgraded using brushed, food-grade stainless steel. Its robust design is lightweight and compact, and its dimensions slightly tweaked to fit modern bottle cages.
It's a perfectly satisfying vessel for those not on two wheels, too- it has been vacuum insulated to keep cold drinks cool and your hot drinks piping hot, and there’s no plastic used in the flask or its packaging.
To celebrate this classic reborn, we have worked with Coloral to produce a limited edition of 100 bottles with a red seal, and will provide a free musette style bag with every bottle purchase. These will be available for the duration of London Design Festival, alongside a small exhibition of Coloral collateral in our Redchurch Street shop.
Saturday 14th - Sunday 22nd September